Squid Game

The project required the creation of an interactive campaign for a movie or TV series to engage audiences in an innovative way. Squid Game Season 2 was chosen as the focus, with a campaign designed to allow fans to participate in both real-life and online challenges inspired by the show. The campaign involved real-life games in major cities and online challenges, offering fans a safe way to experience the excitement of Squid Game-themed activities. Participants received unique player numbers and had the chance to win prizes. A microsite was created using Figma. The site included interactive elements, such as a Hangman-style quiz for entry, game selection options, and a registration form that generated player numbers. Social media posts were designed with QR codes to encourage sign-ups and make it easy for users to join the event. These posts helped build awareness and drive traffic to the microsite.